Judgment-free Support for Parents

Oath Care is a parenting startup app devoted to reducing stress for parents. The multi-faceted app offers 24/7 access to medical experts and parenting professionals including pediatricians, OBs, doulas, nurses, lactation and sleep consultants, speech pathologists and mental health therapists. There is also a groundbreaking AI chat feature called ParentGPT that provides instant answers to any parenting question, and then connects users to relevant Oath experts and related posts from other parents for further input. Finally, there’s a dynamic community of real parents who also post and respond on the app to offer shared experiences and solidarity. I contracted with Oath during their startup phase to update brand and marketing assets including a responsive website refresh, ParentGPT brand development with logo and user/bot chat icons, an original set of parenting-themed emojis that include a giggling baby and “cute” poop, and Google Play and Apple App Store assets including multi-device app icons and product screenshots. Additional items included pitch deck designs, reports, infographics, and ads for social media.