Promoting Water Safety and the Pursuit of Dreams

I worked with global nonprofit, Michael Phelps Foundation to design a new logo that represents their renewed focus on water safety, pathways to growth and success, and introduces a new focus on mental health. I also developed coordinating logos for four of their subsidiary programs. I designed an in-depth Brand Visual Identity Guide Book to help the foundation keep their logo and materials consistent across all channels. In 2018, the organization marked their 10-year anniversary with a year-long celebration honoring their organization’s mission and success. I developed a splash-themed anniversary mark for them and redesigned their 250-page IM Program Guide. I also worked with them to design a new, poolside In Water Training Manual laying out their signature swim training techniques for instructors that features our original illustrations of pool exercises.